Forum Posts

sharmin Akther
Apr 11, 2022
In Welcome to the Forum
something where you're basically putting links on other people's sites with that content, so that's something that I sort of avoid from the point of view of link building. I think sometimes it can be a good idea to guest blog on other people's sites and drive traffic to your website - if people really like what you write and are interested in the topic and they click on this link to access your website,Then, in 2014, former Googler Matt Cutts said to stop it with spammy guest posting strategies. In other words, if you want to contribute content as a way to add value to a community, fine. But don't expect it to build quality links or build authority for your website. And don't forget that Google is smart. It can detect if your guest posting strategy is a way to company employee list manipulate links, which would expose you to a manual penalty. How links factor into where to post: You want to build your authority and you need links. But there are good links, bad links, and downright ugly links. The good links you earn naturally by creating great content on your site that people want to link to. Bad or ugly links are usually those that come from a "link building" program. Your website vs their website At this point, it should be clear that to build expertise and authority on your website, you need expert content that people want to link to. Now let me explicitly answer the question of posting on your website versus others. Many brands think they need to get their content out on other networks so they can make a name for themselves,
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sharmin Akther
Apr 11, 2022
In Welcome to the Forum
get links, and customers. I think giving away all your best content to other sites is a mistake, and here's why. When you create expert content and put it on someone else's site, you're building that website's expertise, not your own. You're driving traffic and potential revenue away from your site to someone else's. I'm not minimizing the value of sharing content in other communities. But it's not a solid SEO strategy (and it might not even be a good business strategy). Suppose you publish an article on someone else's website. You may get a link, but it may be a Let's say the article on their site gets 1,000 views. Maybe a few of those people go to your bio and click through to your site . Meanwhile, their site gets credit for expert company employee list content, search rankings, engagement and more…and you get a few hits. On the other hand, if you create the content, optimize it and publish it on your site, you build the expertise of your website. And then you can earn natural, quality links because people want to share your content. Bonus. you keep all potential rankings, traffic, and resulting revenue. Those 1,000 visitors are yours. It's for all these reasons that we strongly believe that your content should be on your own site. Of course, this requires content strategy and SEO. And that, in turn, requires strong keywords and content architecture with a silo strategy. And that requires personality development, and the list goes on. Not to mention, high authority links often result from other brand-building activities, many of which originate offline. The bottom line You need to create optimized and quality content on your site. The by-products include building expertise and driving traffic to your site.
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sharmin Akther
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